> Lenovo has begun notifying clients of coming price hikes, with adjustments set to take effect in early 2026.. Dell is expected to raise prices by at least 15-20%, with the increase potentially taking effect as soon as mid-December.. Dell COO Jeff Clarke warned that he’s “never seen memory-chip costs rise this fast,” .. Lenovo [cited] two key factors: an intensifying memory shortage and the rapid integration of AI technologies.. TrendForce has downgraded its 2026 notebook shipment forecast from an initial 1.7% YoY growth to a 2.4% YoY decline.
> The full-year price increase for Samsung’s storage products supplied to Apple in 2026 has been finalized, with DRAM prices rising by 53% and NAND prices rising by 52%. Earlier rumors suggesting an 80% full-year increase for DRAM were inaccurate.. Apple negotiated the prices down to the aforementioned levels and signed long-term agreements (LTAs).. Kioxia also signed a similar agreement with Apple, with price increases consistent with Samsung’s.
The margins on memory for Apple were so absurd that they should have more ability to eat up the costs, if they wanted to. I'm assuming they would, to the extent that they're a device company more so than a service company yet.
Altman should be jailed for this. Single-handedly crashing consumer spending in an entire sector of the economy. At the very least for the reason that that was supposed to happen _after_ they had the AI in hand to supplant majority white collar labor, not before.
Yes? Reports are that OpenAI is buying unfinished memory kits which they have no capacity to complete. It appears that OpenAI is just buying them to remove them from the market and damage their competitors. In United States, that used to be considered against the law if we were actually enforcing such things.
I bought a couple of terabytes of RAM and now I feel like one of those crypto-whales haha. It's just sitting there in the corner. One was a lucky one, too, because I tried to negotiate a guy to sell me a system with less RAM but he wouldn't discount it much. Now it pays for most of the cost of the damn thing.
These spikes do happen. I remember one for hard drives after a storm. The surprising thing for me is how cheap a super-powerful Epyc is these days. But then you need to fill the 12 RAM slots and that becomes more costly. Funny times.
A year ago, Framework-branded memory for DIY laptops cost, IIRC, 2x Amazon for equivalent specs (not the same modules—the ADATA ones that Framework puts their stickers on are theoretically available retail but in practice complete unobtanium in most countries). Not Apple pricing, but they definitely have some margin to eat into.
I feel like I got the last chopper out of 'nam buying my G.Skill 256GB 6000MT/s kit when I did. I paid $780 in July and now it's listed at.. $2700, over 300% higher. That and buying a bunch of sticks for some Tyan boards I got on a whim last year with some engineering samples I got working on them.
Literally bought 96GB (4x24GB) of DDR5 5600Mhz (edit: RDIMM ECC) just 5 days ago, fearing the prices would go up even more moving forward. Paid 1500 EUR for it in total :/ Southern Europe FWIW.
I thought Apple would get around and improve their memory prices with time, I guess it's the opposite: all manufacturers are now becoming Apple given these raises.
They are not becoming Apple. They are updating the prices of their components to the underlying market costs. Framework lets you replace the memory modules.
Apple is a fashionable brand that commands a price premium. They can charge much higher prices and will charge the amount that will maximize their profits.
BMW charges to enable heated seats. They know their customers have money and will pay. Apple is the same.
Framework has to competitively price. They're being forced to update pricing to reflect the reality of supply and demand.
There's also this:
> Due to [Framework's] memory pricing said to be more competitive below market rates, they also adjusted their return policy to prevent scalpers from purchasing DIY Edition laptops with memory while then returning just the laptops. The DDR5 must be returned now with DIY laptop order returns.
Yikes, I hadn’t realized this was that big of a problem. The same exact G.skill z5 64Gb ram I bought 4 years ago is well on its way to being double the price. Does this have more to do with Crucial ending consumer product lines or tariffs?
And also because Korean companies apparently fear US retribution if they start producing DDR4. I don't feel like "OpenAI bought half the supply" tells the entire story when the companies that used to produce DDR4 with the left over machines no longer dare to do so. Probably the prices wouldn't spike as they're doing right now if the ones who used to produce the older RAM generations actually continued doing so.
The toilet paper thing didn't really happen though because there is so much shit people can produce at a time and the demand never increased if you scaled it to a 2 weeks period. There was enough stock in warehouses that 3 days later every store had a full stock again and the prices never increased.
Did we live through the same pandemic? At least where I live, there was shortages for weeks, and scarce for months.
There was a real manufacturing shift that had to happen in the transition from commercial toilet paper to residential, which is made by totally different machines. The problem was real. It’s just that someone, seeing that real problem, triggered a panic buy that resulted in cleared shelves and a misallocation of the actual supply, making everything worse for everyone.
In the present case, OpenAI just took 40% of the world’s supply off the market. That is massive, and will have implications for RAM availability for many industries. As a result, every other company immediately bought up as much supply as they could.
Cars during Covid is probably the closer comparison, actually. A combined supply-drop followed by demand-shock resulting in skyrocketing prices and empty inventory.
> The toilet paper thing didn't really happen [...]
Yes, it did.
> [...] because there is so much shit people can produce at a time and the demand never increased if you scaled it to a 2 weeks period. There was enough stock in warehouses that 3 days later every store had a full stock again and the prices never increased.
No, there wasn't in lots of places, and demand for the kind of toilet paper that fits on home dispensers did increase (and demand for the kind of big rolls used exclusively in institutional settings decreased, and shifting between those two for manufacturing is not quick), and there were extended supply issues in many places. (This was certainly true where I lived, but I would expect it had lots of regional variance, because supply chains are regional, the share of workers that were moved home because of either the practicality of remote work or workplaces being shutdown varied regionally because of both policy and industry differences, and because the share of workplaces that use industrial style TP vs TP compatible with home style dispensers probably also varies considerably.)
The end of Crucial is a symptom, not a cause. Crucial is merely Micron's factory brand. Nothing is stopping OEMs like G.Skill or Kingston from buying DRAM chips from Micron and putting them on consumer RAM sticks.
Well, that's the theory at least. In practice it's more accurate to say that Micron had cut down their consumer allocation that not even their factory brand can get enough chips to survive.
AI companies will continue to buy up all the RAM so you and I have to pay the cost for it.
They will also eat up all the energy so you and I have to pay more for energy.
They will also then try and put you and I out of a job.
And if they fail to do so, they will then get your and my tax dollars to bail them out.
There should be real AI research and technology development, but the way it’s being done right now is heads the AI hyperscalers win, tails, all of us lose.
It’s being run as a massive scam against the rest of us.
I think maybe long-term the effect of Korean companies no longer daring to reuse old machines to produce DDR4 because of US retribution is the bigger cause of that.
There's an errant thing at the back of my mind, I can't help but wonder if this ram shortage could revive the ram dimm as a concept as so many manufacturers were adopting the soldered-ram approach. I'm sure though this won't come to pass
From what I've read, he's tied up RAM manufacturers through 2029. That's a lot of quartely earnings reports for many firms in the economy where they watch consumer spend come to a screeching halt.
Thank you for sharing this. Their point about the 128GB desktop mainboard being a bargain while their prices remain low rings true. I bought one a couple weeks ago because I've been wanting to build a beefy, efficient home server and I think this might be the last window of affordability for quite a while.
I started thinking about it last spring, been slowly finding the ideal setup over time. Finally bit the bullet just like 5 days ago, fearing it's about to become worse rather than better, but it hurt as much anyway :/
What's wild is OpenAI doubling down on hyperscaling when it's obvious that the gains from pre-training are coming to an end. They seem determined to just go out in flames...
The thing is, it seems like they are planning to force everyone else out of the market. Acquire all the RAM they can possibly get, leave none for the competition, pray to survive the entire mess.
It's the inevitable peak of the venture capital pipeline, just this time it isn't individual industries (e.g. taxis with Uber, hotels with AirBnB) getting squeezed out by unsustainable pricing - it's the economy at large that's suffering this time.
And it's high time for us as a society to put an end to this madness. End the AI VC economy before it ends our economy.
Perhaps we can call this type of maneuver, "The Sam Altman": Your expensive business's mid-term outlook not looking so good? Why not use all that cash/credit to corner the market in some commodity in order to cripple your perceived competition?
He's not the first one though. The crypto miners used to do the same (I distinctly 'member first GPUs, then HDDs, then ordinary RAM being squoze by yet another new shitcoin in less than a year), and Uber plus the food delivery apps are a masterclass in how to destroy competition with seemingly infinite cash.
This is a huge Hail Mary... IMO they'd be better served slowing down the training pipeline, becoming profitable now, hiring a bunch of scientists and figuring out the next AI technology.
Oh, both Uber and AirBnB did get dinged by the courts - but it took them years and the damage was already done, on top of that the fines were laughable.
We need the corporate death penalty aka forced dissolution for egregious cases of misbehavior, we need easier ways to pierce the corporate veil (and I'm more and more inclined to actually support the death penalty here as well, despite the potential for abuse), we need corporate fines to all be measured % of gross income, at least double the profit margin.
It seems the only thing that could break this is the off chance that the SCOTUS rules that the tariffs are illegal and/or Congress strips the Presidency of the power they gave it in utters incompetence many decades ago.
I’m thinking with sufficient pressure by all tech interested people it could become an issue in the midterms and even force Trump to sign agreements not to tariff RAM by Korean producers who could ramp up production.
Frankly, I wouldn’t even be surprised if we start seeing RAM smuggling. In not sure of drug prices, but would smuggling RAM not be at least just as profitable, especially without the high profile and risk?
This is the fault of manufacturers fixing supply, especially in the case of micron, one of only 3 memory chip manufacturers, deciding to flip the bird to the non-AI consumer market.
> Lenovo has begun notifying clients of coming price hikes, with adjustments set to take effect in early 2026.. Dell is expected to raise prices by at least 15-20%, with the increase potentially taking effect as soon as mid-December.. Dell COO Jeff Clarke warned that he’s “never seen memory-chip costs rise this fast,” .. Lenovo [cited] two key factors: an intensifying memory shortage and the rapid integration of AI technologies.. TrendForce has downgraded its 2026 notebook shipment forecast from an initial 1.7% YoY growth to a 2.4% YoY decline.
https://hanchouhsu.substack.com/p/overview-of-the-memory-mar...
> The full-year price increase for Samsung’s storage products supplied to Apple in 2026 has been finalized, with DRAM prices rising by 53% and NAND prices rising by 52%. Earlier rumors suggesting an 80% full-year increase for DRAM were inaccurate.. Apple negotiated the prices down to the aforementioned levels and signed long-term agreements (LTAs).. Kioxia also signed a similar agreement with Apple, with price increases consistent with Samsung’s.
These spikes do happen. I remember one for hard drives after a storm. The surprising thing for me is how cheap a super-powerful Epyc is these days. But then you need to fill the 12 RAM slots and that becomes more costly. Funny times.
I wonder what Apple's next move will be :-)
EDIT: Spelling
Apple is a fashionable brand that commands a price premium. They can charge much higher prices and will charge the amount that will maximize their profits.
BMW charges to enable heated seats. They know their customers have money and will pay. Apple is the same.
Framework has to competitively price. They're being forced to update pricing to reflect the reality of supply and demand.
There's also this:
> Due to [Framework's] memory pricing said to be more competitive below market rates, they also adjusted their return policy to prevent scalpers from purchasing DIY Edition laptops with memory while then returning just the laptops. The DDR5 must be returned now with DIY laptop order returns.
There was a real manufacturing shift that had to happen in the transition from commercial toilet paper to residential, which is made by totally different machines. The problem was real. It’s just that someone, seeing that real problem, triggered a panic buy that resulted in cleared shelves and a misallocation of the actual supply, making everything worse for everyone.
In the present case, OpenAI just took 40% of the world’s supply off the market. That is massive, and will have implications for RAM availability for many industries. As a result, every other company immediately bought up as much supply as they could.
Cars during Covid is probably the closer comparison, actually. A combined supply-drop followed by demand-shock resulting in skyrocketing prices and empty inventory.
It absolutely happened. I was there, I saw it happen. Maybe it didn't happen in your area, but others weren't so lucky.
Yes, it did.
> [...] because there is so much shit people can produce at a time and the demand never increased if you scaled it to a 2 weeks period. There was enough stock in warehouses that 3 days later every store had a full stock again and the prices never increased.
No, there wasn't in lots of places, and demand for the kind of toilet paper that fits on home dispensers did increase (and demand for the kind of big rolls used exclusively in institutional settings decreased, and shifting between those two for manufacturing is not quick), and there were extended supply issues in many places. (This was certainly true where I lived, but I would expect it had lots of regional variance, because supply chains are regional, the share of workers that were moved home because of either the practicality of remote work or workplaces being shutdown varied regionally because of both policy and industry differences, and because the share of workplaces that use industrial style TP vs TP compatible with home style dispensers probably also varies considerably.)
Well, that's the theory at least. In practice it's more accurate to say that Micron had cut down their consumer allocation that not even their factory brand can get enough chips to survive.
The RAM I bought last year has more than tripled. 2x32 DDR5 kits, $240/kit, now $820.
Prices are not expected to recover until 2028.
AI companies will continue to buy up all the RAM so you and I have to pay the cost for it.
They will also eat up all the energy so you and I have to pay more for energy.
They will also then try and put you and I out of a job.
And if they fail to do so, they will then get your and my tax dollars to bail them out.
There should be real AI research and technology development, but the way it’s being done right now is heads the AI hyperscalers win, tails, all of us lose.
It’s being run as a massive scam against the rest of us.
FOMO and Number goes up is the primary issue both with AI and most compute today.
There's so many made up numbers these days that does zero productive work, like FPS, refresh rates, 4k, 8k, 16k.
Bloat is everywhere.
Maybe this won't last that long given the RAM shortage is apparently a corner attempt by Sam Altman.
Except its caused by good old bubble capitalism.
This memory situation has me pondering putting it all up on ebay
Or just cash out, that's always great.
It's the inevitable peak of the venture capital pipeline, just this time it isn't individual industries (e.g. taxis with Uber, hotels with AirBnB) getting squeezed out by unsustainable pricing - it's the economy at large that's suffering this time.
And it's high time for us as a society to put an end to this madness. End the AI VC economy before it ends our economy.
There's a few historical examples here....
https://en.wikipedia.org/wiki/Cornering_the_market
We need the corporate death penalty aka forced dissolution for egregious cases of misbehavior, we need easier ways to pierce the corporate veil (and I'm more and more inclined to actually support the death penalty here as well, despite the potential for abuse), we need corporate fines to all be measured % of gross income, at least double the profit margin.
And we need all of that fast.
I’m thinking with sufficient pressure by all tech interested people it could become an issue in the midterms and even force Trump to sign agreements not to tariff RAM by Korean producers who could ramp up production.
Frankly, I wouldn’t even be surprised if we start seeing RAM smuggling. In not sure of drug prices, but would smuggling RAM not be at least just as profitable, especially without the high profile and risk?
Hey! … hey, you! You want to have some fun?